Royalty works with Shoppers Drug Mart on second enhanced beautyBOUTIQUE™

Royalty is proud to have completed a recent expansion of the Shoppers Drug Mart location in Toronto's Eaton Centre. This project features Canada's second enhanced beautyBOUTIQUE™ offering customers an elevated prestige beauty experience.

The 4,000 square-foot beautyBOUTIQUE features new fixtures, digital signage, an enhanced fragrance and derm areas and provides customers with a luxurious retail environment complemented by a wide assortment of prestigious brands.

"We worked with Shoppers Drug Mart to build the first phase of this store relocation and we are pleased to have been selected once again to complete the beautyBOUTIQUE™expansion." said Greg Flagler, Vice President, Royalty General Construction and lead project manager on this expansion.


According to the Shopper's Drug Mart press release, the design was inspired by a gift box and the idea of unravelling a ribbon to reveal the present. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling. The boutique's design allows customers to feel comfortable browsing in an environment that is modern, sleek and interactive while also catering to their need to complete their shopping quickly.

For more information or to see more retail projects like this one, visit Royalty General Construction here.